Travellers departing from Amsterdam Airport Schiphol now have a new way to navigate through the airport, after KLM launched beacon-based wayfinding following a successful pilot programme.
The beacons, which use Bluetooth Low Energy (BLE) technology and can send push notifications via apps installed on nearby smartphones, were initially trialled in the KLM lounges, but have now been installed across the airport. Passengers who have the KLM app installed on their device can opt to view detailed maps and bespoke directions to their departure gate. If the smartphone owner agrees to use the service, the app will show them the quickest route to the gate, as well as information on how long it will take to walk there. The walking route and time are automatically updated every time the passenger passes a beacon. Initially available on Android devices, KLM is also developing a version for iOS devices.
Martijn van der Zee, Senior Vice President E-Commerce, Air France-KLM said: “Customer feedback, especially on social media, has told us that passengers – even experienced travellers – often worry about transferring to another flight. 67% of our passengers at Amsterdam Airport Schiphol are transfer passengers. KLM aims to improve customers’ travel experience with this service.”
